Holme & Hadfield

eCommerce DTC Brand

The Brief

We’ve partnered with Holme & Hadfield on a long-term strategic SEO initiative. Our core brief is to significantly enhance their online visibility, consistently improve search engine rankings, and drive a substantial increase in qualified organic traffic to their website, fostering sustainable growth.

The Client

Holme & Hadfield, a six-figure DTC eCommerce brand who sells watch boxes, knife storage and other display cases.

Project Length

Ongoing, long-term investment in SEO

Results

They have seen a sustained increase in organic traffic, keyword rankings and online visibility, with record Black Friday sales 2 years in a row.

Deliverables

  • Strategic Keyword Research: Ongoing identification and analysis of high-intent keywords, including long-tail variations relevant to Holme & Hadfield’s niche. This forms the foundation of our ecommerce SEO strategy, ensuring we target terms that drive conversions.
  • Weekly Engaging Blog Posts: Creation of one high-quality, SEO-optimized blog post per week, designed to attract organic traffic, build authority, and address customer pain points. Content will be aligned with our keyword research and ecommerce SEO best practices.
  • Comprehensive Product Page Optimization: Detailed optimization of all product pages, including titles, descriptions, image alt-text, and structured data. For clients on Shopify, this includes specific Shopify SEO techniques to maximize visibility within the platform and on search engines, enhancing the overall ecommerce SEO performance.
  • Google My Business (GMB) Management & Optimization: Regular updates and optimization of Holme & Hadfield’s Google My Business listing to improve local search visibility, manage reviews, and ensure accurate business information is displayed.
  • Authoritative Backlink Building: Proactive and ethical outreach to acquire high-quality backlinks from relevant websites, boosting domain authority and improving search engine rankings as a core component of our ecommerce SEO efforts.

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